>From: "Google AdWords" >To: andrew >Subject: Important AdWords account news >Date: Mon, 2 Sep 2002 17:10:32 -0700 > >Dear Google AdWords Advertiser, > >Our records indicate that you may have ads running in the >original Google AdWords cost-per-impression (CPM) program. >Please read this email for important information about this >program and a $20 (or your currency's equivalent) credit >towards the Google AdWords Select service. > >Important dates >--------------- >In February, we announced the Google AdWords Select service >that enables you to purchase ads on a cost-per-click (CPC) >basis. The majority of our advertisers are now using >AdWords Select. To focus our resources and better support >the program our users have told us achieves the best >results, we will be discontinuing the original AdWords CPM >program as of Monday, September 30th 2002. > >Your original AdWords ads will not be displayed after >September 30th. By the end of October, you'll be charged >for any outstanding account balance. You'll be able to log >in to your account until November 15th, 2002 to access >campaign reports and invoices. In order to continue running >ads through Google, you will need to set up your ads in an >AdWords Select account. > >AdWords Select advantages >------------------------- >To show you all the ways AdWords Select can improve your >campaign's effectiveness, we're offering you a $20 (or your >currency's equivalent) advertising credit with Google >AdWords Select. If you have already switched programs, you >are still eligible for this special promotion. > >AdWords Select offers several advantages over the original >CPM program: > >- Cost-per-click pricing: Pay only when customers click on > your ads. >- Better placement: AdWords Select ads are shown above > original AdWords ads. >- Better reach: AdWords Select ads are eligible to be shown > on all our partner sites including AOL, Netscape, > CompuServe, EarthLink and Lycos-Sympatico. >- Automatic bid management: The AdWords Select Discounter > automatically gives you the lowest price for the position > you want. >- Rewards for quality: Your ads are ranked on a combination of > CPC and click through rate, so you can rise in the rankings by > creating effective ads. >- Control: You control your advertising spend with a daily > budget. > >Getting Started on AdWords Select >--------------------------------- >Follow these steps to receive your credit in AdWords Select >and move your ads: > >1. Visit https://adwords.google.com/select/, click the > "Click here to start" button and follow the directions to > sign up. > >2. Enter the text and keywords from your original ads to > create new AdWords Select ads. At the end of the set up, > you will enter an email address and select a password. > >3. Respond to the email you receive asking you to verify > your email address. Then log into your account and enter > your credit card information by clicking the "Edit > Billing Information" link. > >4. At the bottom of the "Edit Billing Information" page, > enter this promotional code - 759013442641 into the box that > says "To redeem a promotional code, enter it here". > >5. To confirm that your credit has been applied, visit the > "Review Invoices" link from the "Account Management" tab. > >Please note that we only allow one AdWords account per >advertiser. We require that you disable your campaigns in >your original AdWords account by logging in at >https://adwords.google.com/AdWords/Welcome.html, selecting >the "Edit" link for your active campaigns, and then clicking >on the "Stop running the ads in this campaign" link. > >If you already have an AdWords Select account, log in to >your account at https://adwords.google.com/select/, click >"Account Management" and then "Edit Billing Information". >Enter your promotional code at the bottom of the page, and >press the Redeem button to complete the process. > >Getting help >------------ >We look forward to continuing to provide you with the most >effective advertising available. Remember, your original >AdWords ads will stop running as of Monday, September 30th, >so please set up your AdWords Select account now. If you >need help after following the instructions above, simply >reply to this email (or see "AdWords in your language" below) >and an AdWords Select team representative will be happy to >assist you. > >Sincerely, > >The Google AdWords Team